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Website Navigation

In the last edition of Inc. magazine a letter to the editor reads “removing the navigation bar from the page is a user interface no-no”. I am not sure I agree entirely. There are some cases where...

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How to Use YouTube as a Marketing Tool

There is no question about the importance of video as a key component of a marketing strategy.  We live in the age of the video-centric Web.   There are opportunities and dangers in using YouTube as a...

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The Online Marketer’s Quest for Web Effectiveness

Online marketers, like most other professionals, are expected to do more with less – especially in challenging  economic times. Onlinemarketers are trying to find out how to increase Web site and...

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Web and Social Media Trends for 2010

With only a few weeks left in the year, this is a good time to think about what are the top trends that will impact the Web, social media and customer engagement.I have posted this on the Corporate...

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Building a Global Online Strategy

The World is flat. If you have a website or run an online business, it is global by definition. As a business grows it starts thinking about how to optimize their online presence to better serve...

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