In the last edition of Inc. magazine a letter to the editor reads “removing the navigation bar from the page is a user interface no-no”. I am not sure I agree entirely. There are some cases where instead of a navigation bar, you want to handhold the customer through a specific user experience.
Often times I have been to sites where there are not one but two or three navigation bars, sometimes with sub-menus, and I still don’t know where to go. I am sure I am not the only one.
Sometimes you as a marketer have created a specific marketing path, and instead of having a home page with navigation you have a landing page that greets people and provides additional information before going to the next step in a specific journey.
I am not advocating webmasters should eliminate all navigation bars – instead I am encouraging marketers to think about the customer journey from their perspective and the website as simply a tool to help them get to the end point.
